Provide discovery for free

IT consulting companies provide a wide portfolio of solutions where there are basically a discovery phase and an implementation phase. I’m referring to consulting areas, not to products that reproduce reports based on input information. Some companies give it for free. The two main arguments are simple: If you understand in deep the problem your … Read more

Google Merchant Center

Google approach can be seen in so many angles, to me the example of the tactics used on flights booking services is a good example: first absorb the data, second provide it from Google.com removing the need of the third party. Merchant Center follows the same road map. Today, you spend money advertising on ad … Read more