{"id":2539,"date":"2011-04-08T11:58:36","date_gmt":"2011-04-08T11:58:36","guid":{"rendered":"http:\/\/joapen.com\/blog\/?p=2539"},"modified":"2015-09-10T13:36:05","modified_gmt":"2015-09-10T13:36:05","slug":"simon-sinek-how-great-leaders-inspire-action","status":"publish","type":"post","link":"http:\/\/joapen.com\/blog\/2011\/04\/08\/simon-sinek-how-great-leaders-inspire-action\/","title":{"rendered":"Simon Sinek: How great leaders inspire action"},"content":{"rendered":"<p>Almost 18 minutes of concentrated messages, very interesting about how we behave, act, feel and think. For my memories.<\/p>\n<ul>\n<li>People buy from people who believe in the same things.<\/li>\n<li>People buy based on beliefs, not facts; they use the facts to support their beliefs.<\/li>\n<li>People buy the &#8220;why&#8221;, not the &#8220;what&#8221;.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Simon Sinek: How great leaders inspire action\" src=\"https:\/\/embed.ted.com\/talks\/simon_sinek_how_great_leaders_inspire_action\" width=\"1200\" height=\"676\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><\/p>\n<p><strong>In the context of offerings<\/strong>,<\/p>\n<p>An offering by itself does not have value. The implementation of an offering has value if it resolves a customer problem. The customer has to believe that the proposal you are offering to him\/her is the best approach to resolve their problem.<\/p>\n<p>In this context and linked with the content of the video:<\/p>\n<ul>\n<li>Big changes in your client\u2019s industry\u00a0\u00a0\u2192\u00a0\u00a0 Why<\/li>\n<li>Big objectives of your client\u2019s Company\u00a0\u2192\u00a0\u00a0 How<\/li>\n<li>Ways you can help your client\u2019s business improve\u00a0\u2192\u00a0 What<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Almost 18 minutes of concentrated messages, very interesting about how we behave, act, feel and think. For my memories. People buy from people who believe in the same things. People buy based on beliefs, not facts; they use the facts to support their beliefs. People buy the &#8220;why&#8221;, not the &#8220;what&#8221;. In the context of &#8230; <a title=\"Simon Sinek: How great leaders inspire action\" class=\"read-more\" href=\"http:\/\/joapen.com\/blog\/2011\/04\/08\/simon-sinek-how-great-leaders-inspire-action\/\" aria-label=\"Read more about Simon Sinek: How great leaders inspire action\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-2539","post","type-post","status-publish","format-standard","hentry","category-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Simon Sinek: How great leaders inspire action -<\/title>\n<meta name=\"description\" content=\"Almost 18 minutes of concentrated messages, very interesting about how we behave, act, feel and think. For my memories. 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