{"id":6765,"date":"2022-08-18T10:42:00","date_gmt":"2022-08-18T08:42:00","guid":{"rendered":"https:\/\/joapen.com\/blog\/?p=6765"},"modified":"2022-10-18T16:00:29","modified_gmt":"2022-10-18T14:00:29","slug":"working-backwards-a-book-and-a-method","status":"publish","type":"post","link":"http:\/\/joapen.com\/blog\/2022\/08\/18\/working-backwards-a-book-and-a-method\/","title":{"rendered":"Working Backwards, a book and a method"},"content":{"rendered":"\n<p>This book contains insights, stories, and information from Amazon. Written by Colin Bryar and Bill Carr (<a href=\"https:\/\/commoncog.com\/working-backwards\/#table-of-contents\" target=\"_blank\" rel=\"noreferrer noopener\">summary<\/a>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Table of contents of the Book<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>The Leadership Principles<\/li><li>The Bar Raiser Process<\/li><li>Single Threaded Leadership<\/li><li>Narratives and the Six Pager<\/li><li>PR\/FAQs \u2014 The Working Backwards Process<\/li><li>Controllable Input Metrics<\/li><li>Wrapping Up<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Bar raiser process<\/h2>\n\n\n\n<p>&#8220;Bar raiser&#8221; is a process and an actor into that process.<\/p>\n\n\n\n<p>A <strong>bar raiser<\/strong> is trained to objectively assess whether interviewees match Amazon\u2019s principles. This person attends interviews and coach other people hiring people.<\/p>\n\n\n\n<p>The <strong>process<\/strong> has these basic steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Job description<\/li><li>Resume review<\/li><li>Phone screen<\/li><li>Inhouse interview<\/li><li>Written feedback<\/li><li>Debrief hiring meeting<\/li><li>Reference check<\/li><li>Offer through onboarding<\/li><\/ol>\n\n\n\n<p>This process is in continuous improvement and it&#8217;s well known and used by many Amazonians.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">New Product Introduction (NPI) process<\/h2>\n\n\n\n<p>This process is an end to end process that starts with a business case. <a href=\"https:\/\/aws.amazon.com\/blogs\/industries\/transform-new-product-introduction-npi-with-aws-to-reduce-cycle-times-and-increase-innovation-throughput\/\" target=\"_blank\" rel=\"noreferrer noopener\">This example<\/a> is good to understand how it&#8217;s run. It contains this excellent diagram that helps to understand the main stages:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/10\/image-19-1024x515.png\" alt=\"\" class=\"wp-image-6774\" srcset=\"http:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/10\/image-19-1024x515.png 1024w, http:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/10\/image-19-300x151.png 300w, http:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/10\/image-19-768x386.png 768w, http:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/10\/image-19-1536x772.png 1536w, http:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/10\/image-19.png 1903w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>AWS perspective on transforming NPI<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Working Backwards process<\/h2>\n\n\n\n<p>I have not found a formal definition of the process in Amazon site, but this is a summary of steps, concepts and visual support about the basis of this process for product development.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The process<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"526\" src=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/10\/image-21-1024x526.png\" alt=\"Working backwards process\" class=\"wp-image-6785\" srcset=\"http:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/10\/image-21-1024x526.png 1024w, http:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/10\/image-21-300x154.png 300w, http:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/10\/image-21-768x394.png 768w, http:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/10\/image-21.png 1246w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Working backwards process<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Glossary of concepts<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Heading<\/strong> \u2013 the product name in a way that sounds appealing to the customer.<\/li><li><strong>Sub-heading<\/strong> \u2013 describes the target customer in a sentence.<\/li><li><strong>Summary<\/strong> \u2013 a product summary focusing on the benefits the product will deliver to the customer. <\/li><li><strong>Problem<\/strong> \u2013 the customer has, and that the solution tries to solve.<\/li><li><strong>Solution<\/strong> \u2013 how the product solves the problem (using plain English).<\/li><li><strong>Quote<\/strong> \u2013 an inspirational quote from a company representative explaining the reasons for developing the product. <\/li><li><strong>Call to action<\/strong> \u2013 direct to the customer to take advantage of the new product.<\/li><li><strong>Testimonial<\/strong> \u2013 an hypothetical testimonial. Focusing on the benefits of the product is recommended first and foremost.<\/li><li><strong>FAQ<\/strong> \u2013 an addendum answering common questions or concerns.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Template on Miro<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/10\/image-18-1024x438.png\" alt=\"\" class=\"wp-image-6768\" srcset=\"http:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/10\/image-18-1024x438.png 1024w, http:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/10\/image-18-300x128.png 300w, http:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/10\/image-18-768x329.png 768w, http:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/10\/image-18.png 1462w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Working Backwards Template on Miro<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Weekly Business Review meeting (WBR meeting)<\/h2>\n\n\n\n<p>There are no formal tips or ground rules published by Amazon, but I picked these ones:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Metrics are formatted in a consistent and familiar way.<\/li><li>WBR meetings focus on variances and ignore the expected.<\/li><li>Business owners own metrics and are expected to explain variances.<\/li><li>Operational and strategic discussions are kept separate.<\/li><li>Keep into account DMAIC loops from Six Sigma.<\/li><\/ul>\n\n\n\n<p>An example about working backwards focused on the <a href=\"https:\/\/aws.amazon.com\/blogs\/opensource\/working-backwards-the-story-behind-the-aws-cloud-development-kit\/\" target=\"_blank\" rel=\"noreferrer noopener\">AWS Cloud Development Kit<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This book contains insights, stories, and information from Amazon. Written by Colin Bryar and Bill Carr (summary). Table of contents of the Book The Leadership Principles The Bar Raiser Process Single Threaded Leadership Narratives and the Six Pager PR\/FAQs \u2014 The Working Backwards Process Controllable Input Metrics Wrapping Up Bar raiser process &#8220;Bar raiser&#8221; is &#8230; <a title=\"Working Backwards, a book and a method\" class=\"read-more\" href=\"http:\/\/joapen.com\/blog\/2022\/08\/18\/working-backwards-a-book-and-a-method\/\" aria-label=\"Read more about Working Backwards, a book and a method\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[219],"class_list":["post-6765","post","type-post","status-publish","format-standard","hentry","category-book","tag-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Working Backwards, a book and a method -<\/title>\n<meta name=\"description\" content=\"This book contains insights, stories, and information from Amazon. 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