Comparing the relative position of your company with respect other two competitors.<\/p>\n\n\n\n
You have the template below.<\/p>\n\n\n\n
Think about three companies: your company and two competitors.<\/p>\n\n\n\n
For Each Competitor (n):\n Lock the layer (so it cannot be modified).\n Set the layer Competitor-i.\n Unlock it, so you can write on it.\n Pick one of the competitors you have defined.\n Draw what are the main capabilities of the competitor-i (in the position you consider right).\n Lock the writing mode.\n Hide the layer Competitor-i.\nRepeat<\/code><\/pre>\n\n\n\nNote<\/span><\/strong>: the template is prepared for 3 companies, but if the reader considers that adding more competitors is something useful, you just have to add more layers and continue the loop.<\/p>\n\n\n\nBasic competitive analysis<\/h2>\n\n\n\n
Follow these steps:<\/p>\n\n\n\n
\n- Visualize all the layers of the map.<\/li>\n\n\n\n
- Look at each need and how they are satisfied in a different way.<\/li>\n\n\n\n
- Try to focus on the similar capabilities and articulate reasons why there is differences in the way each company provides them.<\/li>\n\n\n\n
- Review the table of climatic patterns and highlight the ones you consider that are relevant for the momentum you are drawing.<\/li>\n\n\n\n
- Review the table of gameplays and highlight what are the main gameplays used by each one of the three companies.<\/li>\n<\/ul>\n\n\n\n
Try to see the pros\/constrains of each approach.<\/p>\n\n\n\n
Template<\/h2>\n\n\n\n
To use the template click the edit button (pencil) and open it. Once is open first step is to save it in your computer or Google Drive.<\/p>\n\n\n\n
\n- Before start downloading the template: Read first the exercise!<\/li>\n\n\n\n
- If it’s the first time you use diagrams-net get familiar with the tabs.\n
\n- Practice copy and paste.<\/li>\n\n\n\n
- Review the menu, specially the “view” section.<\/li>\n\n\n\n
- Visualize the layers: view -> layers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
The map template:<\/p>\n\n\n\n\n
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