{"id":8007,"date":"2021-11-25T14:57:00","date_gmt":"2021-11-25T13:57:00","guid":{"rendered":"https:\/\/joapen.com\/blog\/?p=8007"},"modified":"2023-11-25T15:25:14","modified_gmt":"2023-11-25T14:25:14","slug":"blue-ocean-strategy-bec-bum","status":"publish","type":"post","link":"http:\/\/joapen.com\/blog\/2021\/11\/25\/blue-ocean-strategy-bec-bum\/","title":{"rendered":"Blue Ocean Strategy: bec\/bum"},"content":{"rendered":"\n<p>BEC \/ BUM are concepts extracted from the Blue Ocean Strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buyer Experience Cycle: it can be broken into a cycle of 6 stages, running more or less sequentially from purchase to disposal.<\/li>\n\n\n\n<li>Buyer Utility Map: they are attributes which the buyers will value.<\/li>\n<\/ul>\n\n\n\n<p>When should I use it? When you are thinking from a demand-side perspective and want to understand what potentially can come next.<\/p>\n\n\n\n<p>Simplified steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Mark in this table with red circles where the industry is investing right now.<\/li>\n\n\n\n<li>Figure out from the user \/ consumer point of view what is the next natural need they have.<\/li>\n\n\n\n<li>Mark in blue the bets you think can be relevant in the future and that are still not covered by the industry or main competitors.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"650\" src=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/11\/image-34-1024x650.png\" alt=\"\" class=\"wp-image-8008\" srcset=\"http:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/11\/image-34-1024x650.png 1024w, http:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/11\/image-34-300x190.png 300w, http:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/11\/image-34-768x487.png 768w, http:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/11\/image-34.png 1152w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If you are analyzing a competitor, to fulfill this table from its perspective can be also interesting to gain understanding of their moves.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BEC \/ BUM are concepts extracted from the Blue Ocean Strategy: When should I use it? When you are thinking from a demand-side perspective and want to understand what potentially can come next. Simplified steps: If you are analyzing a competitor, to fulfill this table from its perspective can be also interesting to gain understanding &#8230; <a title=\"Blue Ocean Strategy: bec\/bum\" class=\"read-more\" href=\"http:\/\/joapen.com\/blog\/2021\/11\/25\/blue-ocean-strategy-bec-bum\/\" aria-label=\"Read more about Blue Ocean Strategy: bec\/bum\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-8007","post","type-post","status-publish","format-standard","hentry","category-strategy-advisory"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blue Ocean Strategy: bec\/bum -<\/title>\n<meta name=\"description\" content=\"BEC \/ BUM are concepts extracted from the Blue Ocean Strategy: Buyer Experience Cycle: it can be broken into a cycle of 6 stages, running more or less - 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