{"id":317,"date":"2020-04-29T15:28:52","date_gmt":"2020-04-29T15:28:52","guid":{"rendered":"http:\/\/joapen.com\/dream\/?p=317"},"modified":"2020-05-02T15:31:47","modified_gmt":"2020-05-02T15:31:47","slug":"altas-barreras-de-entrada-moat","status":"publish","type":"post","link":"http:\/\/joapen.com\/dream\/2020\/04\/29\/altas-barreras-de-entrada-moat\/","title":{"rendered":"Altas barreras de entrada (moat)"},"content":{"rendered":"\n<p>Una de las cosas en las que me fijo cuando analizo una empresa es en las barreras de entrada.<\/p>\n\n\n\n<p>En el argot se usa el simil del foso de un castillo (\u201cmoat\u201d en ingl\u00e9s), donde una empresa es un castillo donde, conforme m\u00e1s amplio es el foso, m\u00e1s complicado es para la competencia el poder quedarse con tu parte del mercado.<\/p>\n\n\n\n<p>Hay barreras de entrada de mucho tipo, y es bueno revisar esta tipolog\u00eda, porque a veces las barreras son invisibles a primera vista.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Tipo 1, exclusiones legales<\/a><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Patentes<\/li><li>Posesi\u00f3n de recursos escasos (tierras, materiales, mecanismos\u2026)<\/li><li>Tarifas, licencias<\/li><li>Regulaci\u00f3n<\/li><li>Est\u00e1ndares<\/li><li>Contratos con suministradores de recursos escasos<\/li><li>Contratos con clientes, con empleados<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Tipo 2, protecci\u00f3n del \u00absaber hacer\u00bb<\/a><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Comercio de secretos<\/li><li>Capital humano concreto<\/li><li>Conocimiento t\u00e1cito<\/li><li>Cultura de empresa<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Tipo 3, Retornos de la escalabilidad<\/a><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Reducci\u00f3n de impedimentos (costes de capital, problemas internos, capacidad para la innovaci\u00f3n)<\/li><li>Efectos de la Red (redes de usuarios, mercados, plataformas)<\/li><li>Bajada o mantenimiento de costes<\/li><li>Publicidad<\/li><li>Curva de aprendizaje<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Tipo 4, Bloqueo Sist\u00e9mico<\/a><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Ventaja competitiva espec\u00edfica (modelo de negocio, cadena de innovaci\u00f3n, capacidad de sorprender)<\/li><li>Marca<\/li><li>Ataduras<\/li><li>Assets complementarios<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Una de las cosas en las que me fijo cuando analizo una empresa es en&#8230;<\/p>\n","protected":false},"author":2,"featured_media":318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6],"tags":[49,41,48],"class_list":["post-317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-03-ejecuta","category-05-mejora","tag-calidad","tag-clasificaciones","tag-moat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Altas barreras de entrada (moat) -<\/title>\n<meta name=\"description\" content=\"Una de las cosas en las que me fijo cuando analizo una empresa es en las barreras de entrada. 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