{"id":1221,"date":"2013-10-25T16:02:58","date_gmt":"2013-10-25T16:02:58","guid":{"rendered":"http:\/\/joapen.com\/blog\/?p=1221"},"modified":"2015-08-22T19:58:25","modified_gmt":"2015-08-22T19:58:25","slug":"challenger-sale-workshop","status":"publish","type":"post","link":"https:\/\/joapen.com\/blog\/2013\/10\/25\/challenger-sale-workshop\/","title":{"rendered":"Challenger Sale Workshop"},"content":{"rendered":"<p>I have assisted during the last month to this workshop that was so much useful to learn about the purchase life-cycle and the way to focus the messages.<\/p>\n<p>An useful place to look into <a href=\"http:\/\/www.executiveboard.com\/exbd-resources\/content\/challenger\/bonus-materials\/index.html\">documentation is here<\/a>.<\/p>\n<p>The main topic we have been working on is the elements to construct the sales message with respect the emotional level of the customer and the evolution of the deal.<\/p>\n<p><a href=\"http:\/\/joapen.com\/blog\/wp-content\/uploads\/2013\/10\/Commercial-Teaching-pitch.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1222\" src=\"http:\/\/joapen.com\/blog\/wp-content\/uploads\/2013\/10\/Commercial-Teaching-pitch.jpg\" alt=\"Commercial Teaching pitch\" width=\"945\" height=\"563\" srcset=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2013\/10\/Commercial-Teaching-pitch.jpg 945w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2013\/10\/Commercial-Teaching-pitch-300x178.jpg 300w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2013\/10\/Commercial-Teaching-pitch-500x297.jpg 500w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have assisted during the last month to this workshop that was so much useful to learn about the purchase life-cycle and the way to focus the messages. An useful place to look into documentation is here. The main topic we have been working on is the elements to construct the sales message with respect &#8230; <a title=\"Challenger Sale Workshop\" class=\"read-more\" href=\"https:\/\/joapen.com\/blog\/2013\/10\/25\/challenger-sale-workshop\/\" aria-label=\"Read more about Challenger Sale Workshop\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,29,100],"tags":[],"class_list":["post-1221","post","type-post","status-publish","format-standard","hentry","category-business-develoment","category-emotial-intelligence","category-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Challenger Sale Workshop -<\/title>\n<meta name=\"description\" content=\"I have assisted during the last month to this workshop that was so much useful to learn about the purchase life-cycle and the way to focus the messages. - joapen projects\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joapen.com\/blog\/2013\/10\/25\/challenger-sale-workshop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Challenger Sale Workshop -\" \/>\n<meta property=\"og:description\" content=\"I have assisted during the last month to this workshop that was so much useful to learn about the purchase life-cycle and the way to focus the messages. - joapen projects\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joapen.com\/blog\/2013\/10\/25\/challenger-sale-workshop\/\" \/>\n<meta property=\"og:site_name\" content=\"joapen projects\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-25T16:02:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-22T19:58:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/joapen.com\/blog\/wp-content\/uploads\/2013\/10\/Commercial-Teaching-pitch.jpg\" \/>\n<meta name=\"author\" content=\"joapen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"joapen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2013\\\/10\\\/25\\\/challenger-sale-workshop\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2013\\\/10\\\/25\\\/challenger-sale-workshop\\\/\"},\"author\":{\"name\":\"joapen\",\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/#\\\/schema\\\/person\\\/23919df2312175fe9c4609203595b217\"},\"headline\":\"Challenger Sale Workshop\",\"datePublished\":\"2013-10-25T16:02:58+00:00\",\"dateModified\":\"2015-08-22T19:58:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2013\\\/10\\\/25\\\/challenger-sale-workshop\\\/\"},\"wordCount\":70,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/#\\\/schema\\\/person\\\/23919df2312175fe9c4609203595b217\"},\"image\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2013\\\/10\\\/25\\\/challenger-sale-workshop\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/joapen.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/Commercial-Teaching-pitch.jpg\",\"articleSection\":[\"Business Develoment\",\"Emotial Intelligence\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/joapen.com\\\/blog\\\/2013\\\/10\\\/25\\\/challenger-sale-workshop\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2013\\\/10\\\/25\\\/challenger-sale-workshop\\\/\",\"url\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2013\\\/10\\\/25\\\/challenger-sale-workshop\\\/\",\"name\":\"Challenger Sale Workshop -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2013\\\/10\\\/25\\\/challenger-sale-workshop\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2013\\\/10\\\/25\\\/challenger-sale-workshop\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/joapen.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/Commercial-Teaching-pitch.jpg\",\"datePublished\":\"2013-10-25T16:02:58+00:00\",\"dateModified\":\"2015-08-22T19:58:25+00:00\",\"description\":\"I have assisted during the last month to this workshop that was so much useful to learn about the purchase life-cycle and the way to focus the messages. - 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