{"id":2137,"date":"2015-04-13T21:23:33","date_gmt":"2015-04-13T21:23:33","guid":{"rendered":"http:\/\/joapen.com\/blog\/?p=2137"},"modified":"2020-07-02T10:40:15","modified_gmt":"2020-07-02T10:40:15","slug":"too-much-data-wont-improve-business-strategy-for-most-companies","status":"publish","type":"post","link":"https:\/\/joapen.com\/blog\/2015\/04\/13\/too-much-data-wont-improve-business-strategy-for-most-companies\/","title":{"rendered":"Too much data will not improve business strategy for most companies"},"content":{"rendered":"<p>I need to remind this <a href=\"http:\/\/blog.gardeviance.org\/2015\/02\/why-big-data-wont-improve-business.html\">post<\/a> of <a href=\"http:\/\/blog.gardeviance.org\">Simon Wardley&#8217;s blog<\/a> which contains a great explanation of how to define a strategy, how to assess it.<\/p>\n<p><em>&#8220;Situational awareness: the strategy always starts from <strong>WHERE<\/strong>, then you can clearly articulate <strong>WHY<\/strong> you are making a specific choice.&#8221;<\/em><\/p>\n<p><em>&#8220;Using visual representation (the board, the map) to articulate encounters both present and past, you learn from those visualizations to anticipate others moves and prepare counters.&#8221;<\/em><\/p>\n<p>The best part of the article is the one which explain how the people with low understanding of the situation acts:<\/p>\n<p><em>&#8220;Those with low levels of situational awareness often talk about the <strong>HOW<\/strong>, <strong>WHAT<\/strong> and <strong>WHEN<\/strong> of action (e.g. the combination of presses). They tend to focus on execution as the key. They poorly articulate the <strong>WHY<\/strong> having little or no understanding of potential <strong>WHERE<\/strong>s.&#8221;<\/em><\/p>\n<p>To me the use of big-data in strategy without situational awareness is similar to the use of technical analysis in stock-market without a fundamental analysis of a given company: it&#8217;s just an theoretical exercise based in the past.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I need to remind this post of Simon Wardley&#8217;s blog which contains a great explanation of how to define a strategy, how to assess it. &#8220;Situational awareness: the strategy always starts from WHERE, then you can clearly articulate WHY you are making a specific choice.&#8221; &#8220;Using visual representation (the board, the map) to articulate encounters &#8230; <a title=\"Too much data will not improve business strategy for most companies\" class=\"read-more\" href=\"https:\/\/joapen.com\/blog\/2015\/04\/13\/too-much-data-wont-improve-business-strategy-for-most-companies\/\" aria-label=\"Read more about Too much data will not improve business strategy for most companies\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,204],"tags":[],"class_list":["post-2137","post","type-post","status-publish","format-standard","hentry","category-strategy-advisory","category-wardley-maps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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