{"id":2470,"date":"2010-08-24T13:19:18","date_gmt":"2010-08-24T13:19:18","guid":{"rendered":"http:\/\/joapen.com\/blog\/?p=2470"},"modified":"2015-11-19T14:42:20","modified_gmt":"2015-11-19T14:42:20","slug":"behind-the-cloud","status":"publish","type":"post","link":"https:\/\/joapen.com\/blog\/2010\/08\/24\/behind-the-cloud\/","title":{"rendered":"Behind the Cloud"},"content":{"rendered":"<p id=\"title\" class=\"a-size-large a-spacing-none\"><span id=\"productTitle\" class=\"a-size-large\">&#8230;The Untold Story of How Salesforce.com, nice book for summer time, some of the chapters are really good, specially the ones related to marketing and sales, some other chapters are a little bit boring.<br \/>\n<\/span><\/p>\n<p class=\"a-size-large a-spacing-none\"><a href=\"http:\/\/joapen.com\/blog\/2010\/08\/24\/behind-the-cloud\/behind-the-cloud\/\" rel=\"attachment wp-att-2471\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2471\" src=\"http:\/\/joapen.com\/blog\/wp-content\/uploads\/2015\/08\/behind-the-cloud.jpg\" alt=\"behind-the-cloud\" width=\"280\" height=\"415\" srcset=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2015\/08\/behind-the-cloud.jpg 280w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2015\/08\/behind-the-cloud-202x300.jpg 202w\" sizes=\"auto, (max-width: 280px) 100vw, 280px\" \/><\/a>What I liked the most has been:<\/p>\n<ul>\n<li class=\"a-size-large a-spacing-none\">V2MOM model to create alignment: Vision, values, method, obstacles, measures.<\/li>\n<li class=\"a-size-large a-spacing-none\">Marketing tactics.<\/li>\n<li class=\"a-size-large a-spacing-none\">Clear vision about where to go.<\/li>\n<li class=\"a-size-large a-spacing-none\">Partnerships done and why they have been done.<\/li>\n<li class=\"a-size-large a-spacing-none\">How they have been able to attract talent.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;The Untold Story of How Salesforce.com, nice book for summer time, some of the chapters are really good, specially the ones related to marketing and sales, some other chapters are a little bit boring. What I liked the most has been: V2MOM model to create alignment: Vision, values, method, obstacles, measures. Marketing tactics. Clear vision &#8230; <a title=\"Behind the Cloud\" class=\"read-more\" href=\"https:\/\/joapen.com\/blog\/2010\/08\/24\/behind-the-cloud\/\" aria-label=\"Read more about Behind the Cloud\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,102],"tags":[],"class_list":["post-2470","post","type-post","status-publish","format-standard","hentry","category-book","category-salesforce-com"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behind the Cloud -<\/title>\n<meta name=\"description\" content=\"...The Untold Story of How Salesforce.com, nice book for summer time, some of the chapters are really good, specially the ones related to marketing and - joapen projects\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joapen.com\/blog\/2010\/08\/24\/behind-the-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the Cloud -\" \/>\n<meta property=\"og:description\" content=\"...The Untold Story of How Salesforce.com, nice book for summer time, some of the chapters are really good, specially the ones related to marketing and - 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