{"id":6517,"date":"2022-09-03T19:42:08","date_gmt":"2022-09-03T17:42:08","guid":{"rendered":"https:\/\/joapen.com\/blog\/?p=6517"},"modified":"2023-02-25T00:40:06","modified_gmt":"2023-02-24T23:40:06","slug":"amazon-strategy","status":"publish","type":"post","link":"https:\/\/joapen.com\/blog\/2022\/09\/03\/amazon-strategy\/","title":{"rendered":"Amazon strategy"},"content":{"rendered":"\n

Background and purpose<\/h2>\n\n\n\n

This post tries to translate some of the elements of Amazon’s strategy into Wardley Map syllabus.<\/p>\n\n\n\n

The strategy cycle<\/h2>\n\n\n\n

This is the strategy cycle proposed by Simon Wardley, let’s see how Amazon works its own cycles.<\/p>\n\n\n

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The strategy cycle<\/figcaption><\/figure>\n<\/div>\n\n\n

1.- Purpose (who we are)<\/h3>\n\n\n\n

Amazon is guided by four principles:<\/p>\n\n\n\n

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  1. customer obsession rather than competitor focus,<\/li>\n\n\n\n
  2. passion for invention,<\/li>\n\n\n\n
  3. commitment to operational excellence,<\/li>\n\n\n\n
  4. and long-term thinking.<\/li>\n<\/ol>\n\n\n\n

    Amazon strives to be Earth\u2019s most customer-centric company, Earth\u2019s best employer, and Earth\u2019s safest place to work.<\/p>\n\n\n\n

    2.- Context<\/h3>\n\n\n\n

    There is not a generic map that can cover all amazon context, but if there is one, I would pick this one. Why? Because they started selling books, then other products. The way they were able to increase the products catalogue was using sensing engines (a Wardley Map gameplay).<\/p>\n\n\n\n

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    Amazon, Sensing engines (ILC)<\/figcaption><\/figure>\n\n\n\n

    The map is briefly described here<\/a>: <\/p>\n\n\n\n

    Sensing engines requires using customer data. They are very focused in capturing data from different sources:<\/p>\n\n\n\n