{"id":6829,"date":"2022-10-21T17:14:28","date_gmt":"2022-10-21T15:14:28","guid":{"rendered":"http:\/\/joapen.com\/blog\/?p=6829"},"modified":"2023-02-25T00:31:51","modified_gmt":"2023-02-24T23:31:51","slug":"creation-of-products-in-amazon","status":"publish","type":"post","link":"https:\/\/joapen.com\/blog\/2022\/10\/21\/creation-of-products-in-amazon\/","title":{"rendered":"Creation of Products in Amazon"},"content":{"rendered":"\n

These lines are written as notes from the book “Working backwards<\/a>“. It focuses on how the authors described how they build products as Kindle, Fire…<\/p>\n\n\n\n

You can perfectly tell me: this is done by many companies. And you are right. My point is to represent this process using Wardley Maps and highlight some important aspects of the process itself.<\/p>\n\n\n\n

The basic steps<\/h2>\n\n\n\n

Assume you have a purpose, something you want to build (a disruptive product \/ service). We will focus on this context.<\/p>\n\n\n\n

First<\/strong>, the focus on the user, how s\/he behaves, how they interact with existing solutions related to the context.<\/p>\n\n\n\n

Second<\/strong>, determine as best as possible the current needs of the user, how these current needs are being satisfied and potential gaps in terms of needs not satisfied.<\/p>\n\n\n\n

Identify potential future needs the user does not have today but could have in future and how the user can satisfy them in a natural way (low friction).<\/p>\n\n\n\n

Third<\/strong>, Think about the existing solutions that are in the market, find gaps, and avoid to build solutions adjacent to the existing ones. We can call it a “forbidden area”.<\/p>\n\n\n\n

If you build a product adjacent to an existing product you will not differentiate enough and the competitor can add features to neutralize your new product. This will put you in a weak situation.<\/p>\n\n\n\n

Fourth<\/strong>, you decide you can build a disruptive solution. If it’s really disruptive you do not have the capabilities, so the right question is: do you have the skills to build that capability?<\/p>\n\n\n\n

In case you have not the skills, can you acquire them?<\/p>\n\n\n\n

Fifth<\/strong>, once decided to go, do it quickly, as the competitors will try to avoid that you landgrab some segment. Try to be the first mover: the probability of being success will increase.<\/p>\n\n\n\n

A Wardley Map to summarize<\/h2>\n\n\n\n
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Amazon, creating products<\/figcaption><\/figure>\n\n\n\n

Gameplays<\/h2>\n\n\n\n

During this process we can identify different gameplays from the Wardley Map table of gameplays.<\/p>\n\n\n\n