{"id":7125,"date":"2023-01-13T23:09:57","date_gmt":"2023-01-13T22:09:57","guid":{"rendered":"https:\/\/joapen.com\/blog\/?p=7125"},"modified":"2023-02-24T20:45:30","modified_gmt":"2023-02-24T19:45:30","slug":"new-twitter-functionality-for-you","status":"publish","type":"post","link":"https:\/\/joapen.com\/blog\/2023\/01\/13\/new-twitter-functionality-for-you\/","title":{"rendered":"New Twitter functionality: &#8220;for you&#8221;"},"content":{"rendered":"\n<p>During these days, the header of twitter&#8217;s users have a new space where they can see something like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"913\" height=\"341\" src=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/01\/image-5.png\" alt=\"\" class=\"wp-image-7126\" srcset=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/01\/image-5.png 913w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/01\/image-5-300x112.png 300w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/01\/image-5-768x287.png 768w\" sizes=\"auto, (max-width: 913px) 100vw, 913px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>By default: &#8220;For you&#8221; that is a mixture of your followers content plus recommendations done by Twitter. <\/p>\n\n\n\n<p>On the right &#8220;following&#8221; that by the moment, it seems to contain the timeline that Twitter users are used to see.<\/p>\n\n\n\n<p>I do not you, but it took me a while to see it on the computer. The way that is shown in the mobile is different.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>There are many news about this change. For instance: <a href=\"https:\/\/www.theverge.com\/2023\/1\/13\/23550345\/twitter-for-you-following-desktop-ios-android\" target=\"_blank\" rel=\"noreferrer noopener\">The Verge<\/a>, <a href=\"https:\/\/www.pocket-lint.com\/twitters-algorithmic-timeline-is-coming-for-you-especially-on-iphone\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pocket-Lint<\/a>&#8230;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Update to the Wardley Map<\/h2>\n\n\n\n<p>The<a href=\"https:\/\/joapen.com\/blog\/2022\/04\/26\/twitter-as-public-and-private-company\/\" target=\"_blank\" rel=\"noreferrer noopener\"> last version of the map<\/a> draws the value chain considering a &#8220;good faith&#8221; behavior by Twitter, and being shown as follows:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/01\/image-6-1024x593.png\" alt=\"\" class=\"wp-image-7129\" srcset=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/01\/image-6-1024x593.png 1024w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/01\/image-6-300x174.png 300w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/01\/image-6-768x445.png 768w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/01\/image-6.png 1153w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The assumption of &#8220;good faith&#8221; where Twitter was going to offer more relevant information was very na\u00efve and now the direction is to offer by default a timeline that looks like more like the LinkedIn timeline or even worst: the Facebook timeline.<\/p>\n\n\n\n<p>The irony of &#8220;for you&#8221; is that in reality is &#8220;for them&#8221;, &#8220;for Twitter&#8221;&#8230;. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The updated Wardley Map is this one:<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/01\/image-7-1024x567.png\" alt=\"\" class=\"wp-image-7130\" srcset=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/01\/image-7-1024x567.png 1024w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/01\/image-7-300x166.png 300w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/01\/image-7-768x425.png 768w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/01\/image-7.png 1199w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What will be the next move?<\/h2>\n\n\n\n<p>I have no idea, I&#8217;m looking at this from outside and I lack information about what&#8217;s cooking.<\/p>\n\n\n\n<p>In any case, looking at the gameplays being used, in terms of data, and user segmentation, I would not be surprised if the &#8220;Following&#8221; option is something that is part of the user segmentation strategy, where users have to pay to access to &#8220;relevant information&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"http:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/12\/image-12-1024x455.png\" alt=\"\" class=\"wp-image-7093\" srcset=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/12\/image-12-1024x455.png 1024w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/12\/image-12-300x133.png 300w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/12\/image-12-768x342.png 768w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/12\/image-12.png 1203w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>During these days, the header of twitter&#8217;s users have a new space where they can see something like this: By default: &#8220;For you&#8221; that is a mixture of your followers content plus recommendations done by Twitter. On the right &#8220;following&#8221; that by the moment, it seems to contain the timeline that Twitter users are used &#8230; <a title=\"New Twitter functionality: &#8220;for you&#8221;\" class=\"read-more\" href=\"https:\/\/joapen.com\/blog\/2023\/01\/13\/new-twitter-functionality-for-you\/\" aria-label=\"Read more about New Twitter functionality: &#8220;for you&#8221;\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[259,248],"class_list":["post-7125","post","type-post","status-publish","format-standard","hentry","category-wardley-maps","tag-technology","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Twitter functionality: &quot;for you&quot; -<\/title>\n<meta name=\"description\" content=\"During these days, the header of twitter&#039;s users have a new space where they can see something like this: By default: &quot;For you&quot; that is a mixture of your - 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