{"id":7368,"date":"2023-03-19T16:13:01","date_gmt":"2023-03-19T15:13:01","guid":{"rendered":"https:\/\/joapen.com\/blog\/?p=7368"},"modified":"2023-03-31T23:45:27","modified_gmt":"2023-03-31T21:45:27","slug":"twitter-recommendation-engine-approach","status":"publish","type":"post","link":"https:\/\/joapen.com\/blog\/2023\/03\/19\/twitter-recommendation-engine-approach\/","title":{"rendered":"Twitter, recommendation engine approach"},"content":{"rendered":"\n<p>Twitter, as any social media environment has a mechanism to decide what content recommends you.<\/p>\n\n\n\n<p>Right now, if you are using Twitter and are under &#8220;For you&#8221; tab, the content shown is recommended by an engine.<\/p>\n\n\n\n<p>In the original map I have from Twitter this capability is shown here:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"676\" src=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-13.png\" alt=\"\" class=\"wp-image-7370\" srcset=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-13.png 898w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-13-300x226.png 300w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-13-768x578.png 768w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><figcaption class=\"wp-element-caption\">Twitter&#8217;s map, detail about &#8220;For you&#8221; recommendation<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The recommendation code will be opened sourced<\/h2>\n\n\n\n<p>This week, this announcement was done: the recommendation code will be opened sourced.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"905\" height=\"648\" src=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-12.png\" alt=\"\" class=\"wp-image-7369\" srcset=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-12.png 905w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-12-300x215.png 300w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-12-768x550.png 768w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What does it mean that the code will be outsourced?<\/h3>\n\n\n\n<p>It means many things, but mainly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It&#8217;s the recognition that they are not able to solve it internally, so as in any case they want to solve it, they decide to open the code: <strong>it&#8217;s more important for them to solve the issue for the user than &#8220;to be right&#8221;<\/strong>.<\/li>\n\n\n\n<li>It gives the opportunity to people outside of the organization to analyze the code and understand how these recommendations are done: transparency.<\/li>\n\n\n\n<li>It gives Twitter the opportunity to receive feedback and findings of people that are studying the code and find issues on it.<\/li>\n\n\n\n<li>It gives the opportunity to people to demonstrate their skills in front of a great challenge.<\/li>\n\n\n\n<li>It accelerates the speed of twitter, as now they can:\n<ul class=\"wp-block-list\">\n<li>Focus on the main changes on the product and let the people outside to find issues or other things.<\/li>\n\n\n\n<li>Enable Twitter to receive feedback about it, that should be filtered for sure. Feedback is a treasure and have it will enable them to understand what is important for the user.<\/li>\n\n\n\n<li>Focus on other product features while they are improving this too: I assume this has been getting a lot of energy from Twitter employees in the last weeks.<\/li>\n\n\n\n<li>It gives Twitters employees a clear lesson about behaviors: it&#8217;s important to have results, if we are not able to obtain, we look for solutions outside. This is probably one of the more important aspects of this move and have a long term benefit. Twitter team is going from the world of &#8220;We know&#8221; to the world of &#8220;We do not know&#8221; and it&#8217;s powerful.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">About transparency<\/h2>\n\n\n\n<p>Transparency has many dangerous edges, and till the moment that is normalized, Twitter will have a bumpy road.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Transparency will show up some embarrassing issues (as commented on the tweet). This exposes Twitter&#8217;s team, they are vulnerable. This vulnerability, in the long run it&#8217;s positive.<\/li>\n\n\n\n<li>Transparency will show up some controversial decisions of the code that will be challenged. The decisions after these challenges will improve or make it worse the trust on Twitter.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">An attempt to alter the map<\/h3>\n\n\n\n<p>I added temporary to the map just the accelerator symbol. The desire of act on it<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"228\" src=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-14.png\" alt=\"\" class=\"wp-image-7371\" srcset=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-14.png 725w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-14-300x94.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Prioritize replies<\/h2>\n\n\n\n<p>To read the replies of a tweet that is full of answers is a key element of Twitter. Right now the answers are organized by creation date: first in, first shown. This gives the opportunity to some users that are able to reply early to be shown in very popular accounts.<\/p>\n\n\n\n<p>So this is over:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-16.png\" alt=\"\" class=\"wp-image-7374\" width=\"604\" height=\"328\" srcset=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-16.png 805w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-16-300x163.png 300w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-16-768x417.png 768w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/figure>\n<\/div>\n\n\n<p>Let&#8217;s see how it works.<\/p>\n\n\n\n<p>What is clear to me is that the <strong>hierarchical structure of the users<\/strong> is the direction.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"http:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/12\/image-12-1024x455.png\" alt=\"\" class=\"wp-image-7093\" srcset=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/12\/image-12-1024x455.png 1024w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/12\/image-12-300x133.png 300w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/12\/image-12-768x342.png 768w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2022\/12\/image-12.png 1203w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Update on March 31st<\/h2>\n\n\n\n<p>As promised, <a href=\"https:\/\/github.com\/twitter\/the-algorithm\" target=\"_blank\" rel=\"noreferrer noopener\">the code has been release on Github<\/a>. Below the main diagram shown in the main page.<\/p>\n\n\n\n<p>It&#8217;s going to be interesting to see what people can do with this.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"432\" src=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-37-1024x432.png\" alt=\"\" class=\"wp-image-7440\" srcset=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-37-1024x432.png 1024w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-37-300x127.png 300w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-37-768x324.png 768w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-37-1536x648.png 1536w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-37.png 1947w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Twitter, as any social media environment has a mechanism to decide what content recommends you. Right now, if you are using Twitter and are under &#8220;For you&#8221; tab, the content shown is recommended by an engine. In the original map I have from Twitter this capability is shown here: The recommendation code will be opened &#8230; <a title=\"Twitter, recommendation engine approach\" class=\"read-more\" href=\"https:\/\/joapen.com\/blog\/2023\/03\/19\/twitter-recommendation-engine-approach\/\" aria-label=\"Read more about Twitter, recommendation engine approach\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[248],"class_list":["post-7368","post","type-post","status-publish","format-standard","hentry","category-wardley-maps","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter, recommendation engine approach -<\/title>\n<meta name=\"description\" content=\"Twitter, as any social media environment has a mechanism to decide what content recommends you. Right now, if you are using Twitter and are under &quot;For - joapen projects\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joapen.com\/blog\/2023\/03\/19\/twitter-recommendation-engine-approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter, recommendation engine approach -\" \/>\n<meta property=\"og:description\" content=\"Twitter, as any social media environment has a mechanism to decide what content recommends you. Right now, if you are using Twitter and are under &quot;For - joapen projects\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joapen.com\/blog\/2023\/03\/19\/twitter-recommendation-engine-approach\/\" \/>\n<meta property=\"og:site_name\" content=\"joapen projects\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-19T15:13:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-31T21:45:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/03\/image-13.png\" \/>\n<meta name=\"author\" content=\"joapen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"joapen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/03\\\/19\\\/twitter-recommendation-engine-approach\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/03\\\/19\\\/twitter-recommendation-engine-approach\\\/\"},\"author\":{\"name\":\"joapen\",\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/#\\\/schema\\\/person\\\/23919df2312175fe9c4609203595b217\"},\"headline\":\"Twitter, recommendation engine approach\",\"datePublished\":\"2023-03-19T15:13:01+00:00\",\"dateModified\":\"2023-03-31T21:45:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/03\\\/19\\\/twitter-recommendation-engine-approach\\\/\"},\"wordCount\":573,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/#\\\/schema\\\/person\\\/23919df2312175fe9c4609203595b217\"},\"image\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/03\\\/19\\\/twitter-recommendation-engine-approach\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/joapen.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/image-13.png\",\"keywords\":[\"Twitter\"],\"articleSection\":[\"Wardley maps\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/03\\\/19\\\/twitter-recommendation-engine-approach\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/03\\\/19\\\/twitter-recommendation-engine-approach\\\/\",\"url\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/03\\\/19\\\/twitter-recommendation-engine-approach\\\/\",\"name\":\"Twitter, recommendation engine approach -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/03\\\/19\\\/twitter-recommendation-engine-approach\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/03\\\/19\\\/twitter-recommendation-engine-approach\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/joapen.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/image-13.png\",\"datePublished\":\"2023-03-19T15:13:01+00:00\",\"dateModified\":\"2023-03-31T21:45:27+00:00\",\"description\":\"Twitter, as any social media environment has a mechanism to decide what content recommends you. 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