{"id":7488,"date":"2023-01-07T00:13:00","date_gmt":"2023-01-06T23:13:00","guid":{"rendered":"https:\/\/joapen.com\/blog\/?p=7488"},"modified":"2023-04-07T00:24:25","modified_gmt":"2023-04-06T22:24:25","slug":"go-to-market-guidance","status":"publish","type":"post","link":"https:\/\/joapen.com\/blog\/2023\/01\/07\/go-to-market-guidance\/","title":{"rendered":"Go to market guidance"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Context<\/h2>\n\n\n\n<p>Technological company defining in deep the go to market strategy: defining the types of potential customers, definition of each buyer persona and the complexity of the decision making process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Purpose<\/h2>\n\n\n\n<p>Provide guidance and support using Wardley Mapping, using the meaning that the distance between components and visibility within the user (buyer) the value chain has.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<p>A value chain with different set of questions and recommendations were drawn and documented. Providing a  better common place for conversation and gather further quantitative data related to the market.<\/p>\n\n\n\n<p>Concrete goals for sales where defined to align incentives with the go to market strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/04\/image-2-1024x512.png\" alt=\"\" class=\"wp-image-7489\" srcset=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/04\/image-2-1024x512.png 1024w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/04\/image-2-300x150.png 300w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/04\/image-2-768x384.png 768w, https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/04\/image-2.png 1230w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Context Technological company defining in deep the go to market strategy: defining the types of potential customers, definition of each buyer persona and the complexity of the decision making process. Purpose Provide guidance and support using Wardley Mapping, using the meaning that the distance between components and visibility within the user (buyer) the value chain &#8230; <a title=\"Go to market guidance\" class=\"read-more\" href=\"https:\/\/joapen.com\/blog\/2023\/01\/07\/go-to-market-guidance\/\" aria-label=\"Read more about Go to market guidance\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[267],"tags":[],"class_list":["post-7488","post","type-post","status-publish","format-standard","hentry","category-mapas-llc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Go to market guidance -<\/title>\n<meta name=\"description\" content=\"Context Technological company defining in deep the go to market strategy: defining the types of potential customers, definition of each buyer persona and - joapen projects\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joapen.com\/blog\/2023\/01\/07\/go-to-market-guidance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go to market guidance -\" \/>\n<meta property=\"og:description\" content=\"Context Technological company defining in deep the go to market strategy: defining the types of potential customers, definition of each buyer persona and - joapen projects\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joapen.com\/blog\/2023\/01\/07\/go-to-market-guidance\/\" \/>\n<meta property=\"og:site_name\" content=\"joapen projects\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-06T23:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-06T22:24:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2023\/04\/image-2-1024x512.png\" \/>\n<meta name=\"author\" content=\"joapen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"joapen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/01\\\/07\\\/go-to-market-guidance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/01\\\/07\\\/go-to-market-guidance\\\/\"},\"author\":{\"name\":\"joapen\",\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/#\\\/schema\\\/person\\\/23919df2312175fe9c4609203595b217\"},\"headline\":\"Go to market guidance\",\"datePublished\":\"2023-01-06T23:13:00+00:00\",\"dateModified\":\"2023-04-06T22:24:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/01\\\/07\\\/go-to-market-guidance\\\/\"},\"wordCount\":106,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/#\\\/schema\\\/person\\\/23919df2312175fe9c4609203595b217\"},\"image\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/01\\\/07\\\/go-to-market-guidance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/joapen.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/image-2-1024x512.png\",\"articleSection\":[\"Mapas LLC\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/01\\\/07\\\/go-to-market-guidance\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/01\\\/07\\\/go-to-market-guidance\\\/\",\"url\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/01\\\/07\\\/go-to-market-guidance\\\/\",\"name\":\"Go to market guidance -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/01\\\/07\\\/go-to-market-guidance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/joapen.com\\\/blog\\\/2023\\\/01\\\/07\\\/go-to-market-guidance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/joapen.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/image-2-1024x512.png\",\"datePublished\":\"2023-01-06T23:13:00+00:00\",\"dateModified\":\"2023-04-06T22:24:25+00:00\",\"description\":\"Context Technological company defining in deep the go to market strategy: defining the types of potential customers, definition of each buyer persona and - 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