![\"Rumelt's](\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2024\/01\/image-5.png\")
<\/figure>\n\n\n\nThere’s a co-evolution of practice or we can also say that an attractor showed up. We can see in both ways. In this example, the co-evolution of practice took 40 years!<\/p>\n\n\n\n
In the market, technological disruption (microwave) alone, does not work (it also apply to Generative – AI): you have to build the “signals listening mechanisms” that enable you to understand how you can fit your product.<\/p>\n\n\n\n
Rumelt suggests that when you are in the fog of change (uncertainty), you need mental guideposts to orient. These mental guideposts can be: raising costs, change of regulation or new attractors.<\/p>\n\n\n\n
In Wardley Maps the guideposts are mainly the climatic patterns.<\/p>\n\n\n\n
The identification of attractors is very well done in some industries (for instance retail, advertisement) and have space for improvement in other (for instance: car industry).<\/p>\n\n\n\n
Takeaways<\/h2>\n\n\n\n
Are you in possession of a technological disruption? then, my suggestion is build “signals listening mechanisms”.<\/p>\n\n\n\n
![\"Climatic](\"https:\/\/joapen.com\/blog\/wp-content\/uploads\/2024\/01\/image-6-1024x650.png\")
<\/figure>\n","protected":false},"excerpt":{"rendered":"