I found this picture that summarizes very well how the evolution of the work as we know today has changed, at least in the professional services environment that is where I work.

Apart of these perspectives, I would like to highlight some others.

You are a company, what is your value proposition?

You have to provide value to your company, to your customer, to your own organization. This also has to be shown, explained in different formats and environments.

Internet is the channel

You can advertise about your self internally to your direct management, but this is not enough anymore. To build a personal brand outside your current employer is also needed. LinkedIn, a blog, twitter, the next social environment….

Belong to a professional syndicate

Work with your colleagues, establish relationships, understand what are the new trends, the real direction of the market, know people and be known.