The top 10 lessons in getting paid to give advice, by Mike Julian.
- You can only help people who want to be helped.
- Consulting is a relationship business.
- Consulting is about providing advice, not doing-a-thing.
- You want a dozen clients, not three.
- You want short, concise engagements, not long, “whatever you got for me” engagements.
- You are your best sales person.
- Consulting sales is relationship-building, not ads.
- Teach everything you know.
- Fuck you, pay me.
- The vast majority of those reading this shouldn’t be consultants.
- Get comfortable with your advice not being used.