Right now there are six digital ecosystems that dominates the digital world,they are known as GAFAMA: Google, Apple, Facebook, Amazon, Microsoft, Alibaba.

Between these six ecosystems their combined market cap is $2.3 trillion (equivalent to the size of the UK economy). For the rest of the world there are 2 main questions:

  1. How can I become the next one on that list?
  2. How can I survive living on those ecosystems?…how can I interact/negotiate/take advantage of the use of their services.


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