Outside of competitive space: social and public spaces

These are the tables for “characteristics” and “general properties” defined by Simon Wardley. They are used to identify a component and guide the people mapping to locate a component in the most suitable stage of evolution.

The analysis done by Simon does not include the social space nor the public space.

I have added the columns for these spaces. And I will try to review from time to time and add suggestions to the empty spaces.

Do you have any suggestions about how to get collect data and define the best options?


StatusSocialGenesisCustomProduct (+ rental)Commodity(+utility)Public/common
Ubiquitysocial norms??RareSlowly increasing consumptionRapidly increasing consumptionWidespread and stabilizedBasic for the society
CertaintyPoorly understoodRapid increases in learningRapid increases in use / fit for purposeGenerally understood (in terms of use)
Publication typeInformal conversationsNormally describe the wonder of the thingBuild / construct / awareness and learningMaintenance / operations / installation / featuresFocused on useLaw (local, federal, national)
Characteristics table

General properties

StatusSocialGenesisCustomProduct (+ rental)Commodity(+utility)Public/common
MarketNo marketUndefined marketForming marketGrowing marketMature market
Knowledge managementPopular culture socialization and collaborationUncertainLearning on useLearning on operationKnown / accepted
Market perceptionno market?Chaotic (non-linear)Domain of expertsIncreasing expectations of useOrdered / trivialRegulated
User perceptionDifferent / confusing / exciting / surprisingCutting edge / emergingCommon / Disappointed if not used or availableStandard / expectedRegulated
Perception in industryNo comertial trade offCompetitive advantage / unpredictable / unknownCompetitive advantage / ROI / case examplesAdvantage through implementation / featuresCost of doing business / acceptedRegulated
Focus of valueRelationship ??High future valueSeeking profit / ROIHigh profitabilityHigh volume / low marginsEquity?
UnderstandingNon written rules are clearPoorly understood / unpredictableIncreasing understanding / development of measuresIncreasing education / constant refinement of needs / measuresBelieved to be well defined / stable measurable
ComparisonMe, we and the othersConstantly changing / a differential / unstableLearning from others / testing the water / some evidential supportFeature differenceEssential / operational advantagedifferences in rights
FailureNot acceptedHigh / tolerated / assumedModerate / unsurprising but disappointingNot tolerated / focus on continuous improvementOperational efficiency / surprised by failurescollateral damage??
Market actionmake things tradeableGambling / driven by gutExploring a “found” valueMarket analysis / listening to customersMetric Driven / Build what is neededoperate under public regulation
EfficiencyIncrease the level of trust?Reducing the cost of changeReducing the cost of wasteReducing the cost of wasteReducing the cost of deviationReduce the level of inequity
Decision driversPersonal principlesHeritage / cultureAnalysis & synthesisAnalysis & synthesisPrevious experience
General properties table


Many work to be done on this one.

For the suggestions provided, I will add notes here:

Leave a Comment