Behind the Cloud

…The Untold Story of How Salesforce.com, nice book for summer time, some of the chapters are really good, specially the ones related to marketing and sales, some other chapters are a little bit boring.

behind-the-cloudWhat I liked the most has been:

  • V2MOM model to create alignment: Vision, values, method, obstacles, measures.
  • Marketing tactics.
  • Clear vision about where to go.
  • Partnerships done and why they have been done.
  • How they have been able to attract talent.

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