CTS or Comcast Technology Solutions is the division of IT for Comcast. First let’s review the user needs and the ecosystem, then let’s see some of the major services CTS provides.
For those not familiar with the TV / Streaming ecosystem you can read this post related to it, I review some numbers, players and other basic aspects of the current status-quo.
How does Comcast Technology Services satisfies these needs?
That’s a broad question, and from outside what I can do is to review different services they offer.
Personalized experiences have their own cycle
This cycle is important to have in mind, because is the common pattern follow by almost all content generated and managed by these services.
VideoAI™ by Comcast
I have tried to create a Wardley Map with the main components of VideoAI, but I have not enough data to draw the components (what I did is a guess), neither the lines or main flows of capital.
So I prefer to leave the map as this by now.
The challenge of understanding the dependencies between components and how to integrate them is so high. I understand this integration is one of the major challenges.
DataBee™, a security data fabric
This is another major service of CTS focused on security. It ingests data from multiple feeds, then aggregates, compresses, standardizes, enriches, correlates, and normalizes it before transferring a full time-series dataset to your data lake of choice.
DataBee ingests data from multiple feeds, then aggregates, compresses, standardizes, enriches, correlates, and normalizes it before transferring a full time-series dataset to your data lake of choice. It focuses on the beginning of the security data pipeline – making sure you have ALL your data in a clean, usable format, before you apply analytics.
Video on Demand (VoD) syndication
This solution handles content aggregation, processing, and delivery services to both broadcast and digital destinations.
This service is built and optimized to deliver broadcast-quality media experiences at any scale.
Comcast AdFusion TM: Ad delivery for broadcasters
An environment where Ad buyers, Ad sellers and the distributors engage the content with the targeted Ads into the different distributed markets.
Workflow for the delivery of Ads
The advertising services provided by CTS enable clients to:
- Customize alert and delivery notifications.
- Taylor their ads with flexible pricing models, including discounted delivery to 1,450+ Effectv syscodes, no late fees, and no charge for relstes.
Over the top (OTT) digital distribution
OTT Digital Distribution workflows prepare your content for distribution to every screen.
Linear Rights Management (LRM)
LRM is a fully supported software as a service (SaaS) that helps solve for the increasing complexity of the accurate delivery, entitlement, and representation of content across an ecosystem of mobile screens and live, multichannel broadcasts.
Live Linear Streaming
It provides all the acquisition, processing, workflow orchestration, publishing, monetization policies, and real-time analytics needed to deliver a full multichannel lineup of advanced TV Everywhere or direct-to-consumer services.
This is a Comcast company built on LoRa® technology.