If you can’t explain it simply, you don’t understand it well enough

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This Abert Einstein’s phrase helped this week to discuss with one colleague while building a sales presentation. The main issue with the presentation was that the concept about what this presentation wants to show was not clear.

Once the concept was understood, the model, value proposition… and all te other slides were easy to understand.
The problem was in the first 2 slides, where the concept was explained: if the reader/listener does not get the idea, how is s/he going to understand what we solve?
After some proofs, the colleague has found a solution with a simple slide.
Apart of the exercise of thinking about a solution, the main obstacle has been to motivate the other to change some aspects of the material that was considered genial and that it really wasn’t. He really can improve it as we have finally done.
Again another interesting exercise for the mind and the imagination that helps to overcome the daily chasing activities that I’m involved during these last weeks.

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