Amazon, press release process

This is an example of the gameplay press release process, focused on how Amazon does it (basic explanation). During late 2020 we saw in many electronic press that Amazon was launching an online pharmacy and that it has discounts for prime users. For example this one: The reaction? the first reaction has been that companies … Read more

Amazon, sensing engines (ILC: innovation – leverage – commoditize)

This is an example of the gameplay sensing engines, focused on how Amazon does it (basic explanation). ILC comes from “innovation – leverage – commoditize”, Let others to innovate. Use metadata to identify patterns (leverage). Commoditize the “pre-existing act”. This is the map: The summary about the “Amazon, sensing engines” map: Point 1: shaving machine … Read more

Amazon strategy

Background and purpose This post tries to translate some of the elements of Amazon’s strategy into Wardley Map syllabus. The strategy cycle This is the strategy cycle proposed by Simon Wardley, let’s see how Amazon works its own cycles. 1.- Purpose (who we are) Amazon is guided by four principles: customer obsession rather than competitor … Read more

how will cars be refueled by 2032?

Background and purpose The raise of electric vehicles (EVs) is something we all have clear, I think that there is not question about that. Cities and roads are full of gas stations, and they are part of the environment (for good and bad reasons). Will they survive to this shift to EVs? How they will … Read more

Twitter as public and private company

An agreement to acquire Twitter has been reached, and there are so many comments about the final purpose Elon Musk has about this acquisition. I would try to draw a map with the main business model characteristics related to Twitter as public company and now as private company. The model drawn is very basic, and … Read more

Desired components flow in a Wardley Map

This is a theoretical exercise out of context that helps me to explain the evolution of components into a map. It contain a lot of capital flow management decisions, which means that you have to have a clear definition about what is the expected balance between capital expenditure Vs. added value provided. It’s an ideal … Read more