Amazon strategy

Background and purpose This post tries to translate some of the elements of Amazon’s strategy into Wardley Map syllabus. The strategy cycle This is the strategy cycle proposed by Simon Wardley, let’s see how Amazon works its own cycles. 1.- Purpose (who we are) Amazon is guided by four principles: Amazon strives to be Earth’s … Read more

how will cars be refueled by 2032?

Background and purpose The raise of electric vehicles (EVs) is something we all have clear, I think that there is not question about that. Cities and roads are full of gas stations, and they are part of the environment (for good and bad reasons). Will they survive to this shift to EVs? How they will … Read more

How Apple protects its platform

Apple ecosystem is composed by many elements. This basic components could be drawn on a map like this: Notice that I have drawn the devices and the applications as pipelines, as there are many of them and there is evolution in each one of these major elements. For instance: Gameplays to protect their platform Let’s … Read more

Twitter as public and private company

An agreement to acquire Twitter has been reached, and there are so many comments about the final purpose Elon Musk has about this acquisition. I would try to draw a map with the main business model characteristics related to Twitter as public company and now as private company. The model drawn is very basic, and … Read more

Desired components flow in a Wardley Map

This is a theoretical exercise out of context that helps me to explain the evolution of components into a map. It contain a lot of capital flow management decisions, which means that you have to have a clear definition about what is the expected balance between capital expenditure Vs. added value provided. It’s an ideal … Read more

100 days plan for creating a Lean Portfolio

Context You are in an organization where you are driving different initiatives and they are being approved in silos, without having a strategic view about where each one of these initiatives are going on. Better understanding of the ROI of the investment is required, to keep the pace of construction is desired, understand there is … Read more