Just a place to write
User acquisition is the process of increasing the number of users for a mobile app using marketing techniques to raise awareness of a mobile app and connect it with people who need this app. User Acquisition is one of the KPIs of a mobile app marketing plan and implies defining marketing channels, developing text and … Read more
This is an overview of the strategic pattern named Falcon, proposed by Patrick Hoverstadt and Lucy Loh on their book Patterns of Strategy. Warning: I’m experimenting here. Any constructive feedback is welcome. I will be using the OpenAI Vs Google for this exercise. This topic is already being commented here: Microsoft, Google, Chat GPT, Bard … Read more
Below some notes about this book written by Patrick Hoverstadt and Lucy Loh. Strategy is a pattern in a stream of decisions Henry Mintzberg There are 3 dimensions in patterns of strategy: During the strategic thinking process, to become aware of the forces at work in your organization is one of the primary duties. Dimensions … Read more
In what parts of the organization should I invest? This is something that comes from common sense (the less common of the senses). And it is that the understanding of the business priorities, the purpose of the company, the context where you are in a given moment, etc. all that is going to be part … Read more
Today I realized you can shop in Twitter: There are 2 main time lines right now in Twitter: The shop is offered when you look for something and there are products offered. Let’s see how these products are shown in other sides of Twitter. More than probably the shopping options will be offered in the … Read more
This post is an internal note to me, related to Zig Ziglar’s 7 steps to success. 1. IDENTIFY THE GOAL If you don’t identify a target you will never hit it. When you identify a goal it means that you write it down and describe it clearly. Don’t set any nebulous targets. If you want … Read more
This is a hard to read book, as it goes through the 10 schools of strategy the author considers valuable to review. And he reviews it in deep. I’m happy to have found this book and at the same time, I would be happy to have found this book 10 years ago. Anyway, if you … Read more
Cloud bill is an issue for some companies. During periods of time where survive through growth is the only priority, some secondary issues are created. When growth is not the only priority and profits is the priority there is not question that expenditures have to be reviewed. For Tech business, the cloud bill is part … Read more
Background If we look at a gas factory, you will find thousand of pipelines with different pressures and gas cocks that can be adjusted to maximize the outcome of the factory. Each section of the gas factory has its own pressure requirements and the amount of gas managed by each section is different. Many modern … Read more
Background and purpose The raise of electric vehicles (EVs) is something we all have clear, I think that there is not question about that. Cities and roads are full of gas stations, and they are part of the environment (for good and bad reasons). Will they survive to this shift to EVs? How they will … Read more