Daryl Morey joined the Rockets as General Manager in 2006 with the idea of launching data-driven decision-making on the team. This included the draft elections.
In 2007 they already had their first model. His first choice was a 22-year-old boy who surpassed the rest in that model.
A picture of this guy was found with a baby face and a , fluffy body … and someone from the scout team nicknamed him Man Boobs.
Man Boobs here, Man Boobs there … At the end, Morey doubted and was not brave enough to push his model in front of the traditional scouting methods, his team of scouters influenced enough.
Grizzlies choose him later in the 48th position. Man Boobs was Marc Gasol.
Morey banned the motes in the selections of players and the following year relied on his model.
Collected from the book “The Undoing Project”, by Michael Lewis.
Listen your customers, they call it now Digital Transformation. The ability of an organization to discover, understand behavior patterns and then sell your products/services into that specific population is basically that.
Tonnes of PowerPoint flood the web talking about this, but it takes time that organizations rationalize all the marketing stuff and really define a plan.
Strategic plan to listen to customers reach my inbox this week, and they explained in a clear way the approach they want to take on the new way to listen to their customers, understand who individually want what and then promote their products.
Data life cycle is the key
, turn data into information, and finally into knowledge is the key. The approach basically is to engage the right people to seek patterns of behavior, detect areas of population, financial situations, and once the segment of population is identified, understand their priorities.