Startup Metrics for Pirates: AARRR! – Dave McClure
For people like me, this type of videos are gold:
Just a place to write
For people like me, this type of videos are gold:
I have assisted during the last month to this workshop that was so much useful to learn about the purchase life-cycle and the way to focus the messages. An useful place to look into documentation is here. The main topic we have been working on is the elements to construct the sales message with respect … Read more
I enjoyed this article, it’s written in a very nice way and it drives you where they want. I, but I have a different opinion about the number of times the question can be the worst one you can pronounce, in the majority of the times this is the more useful one “What’s keeping you … Read more
If you upgrade your linkedin account to one of the sales subscriptions, you will have access to Lead Builder, that allows you to create and save lists of prospects. So, they are also enabling freelance and individual sales people to use linkedin as a CRM solution. You can define search criteria by role, territory… and … Read more
Found from a summary of this book: What’s the secret to sales success? If you’re like most business leaders, you’d say it’s fundamentally about relationships — and you’d be wrong. The best sales-people don’t just build relationships with customers. They challenge them. Insight #1: There Are Five Kinds of Sales Reps. It turns out that … Read more
You have a sales catalogue, know people who perform some of these solutions and the people behind this delivery. But with respect your customer, do you have the necessary credibility? has your customer confidence on your acquired commitments? The capabilities of your company can be bad or good, but they will be there for a … Read more
A drastic way of showing a sales scenario. An IT lead visit one of his providers to talk about SAAS and he comes convinced that cost reduction is one of the benefits he is going to get. His CEO is pushing him to reduce costs and SAAS seems to be the new IT trend will … Read more
This Abert Einstein’s phrase helped this week to discuss with one colleague while building a sales presentation. The main issue with the presentation was that the concept about what this presentation wants to show was not clear. Once the concept was understood, the model, value proposition… and all te other slides were easy to understand. … Read more
I have been reviewing the client value cycle empathy guide used by our methodology, and one of the key elements they repeat and repeat is: “Understand the buying process, not the sales process.” Easy? Yes, but they remind you are going to forget it 🙂
In the process of developing our PMO solution there have been some interesting exercises that cleared the status of the solution: We made a SWOT analysis which allowed us to understand better our position and the things we need to improve: alternative tools, better knowledge of our local market… We calculated the price of different … Read more