Customer facing processes

Before the trends were defined by the companies,

Now the trends are defined by the customers, they are not unique, the value of the experience is more and more relevant.

This is happening in almost all industries: retail, automotive, tourism, telecommunications, media.

The purchase process has changed, people look on-line, visit physical stores, buy on-line, buy on a physical store….

The expectations are high in all channels. To retrieve all these individual trends is not easy. Marketing teams have so much work to do.