The NBA launched “Launchpad“, a R&D environment for learning and innovate.
Right now is focused on a contest for Tech companies that want to compete and be part of NBA. With the purpose of exploring what is going on and innovate on the NBA ecosystem, this contest serves as vehicle for both purposes.
Companies participating on it gain brand awareness, exposure to a competitive market, access to resources and product development support.
The initiative started in 2022.
Basketball and Fan Experience as axis of the program
These are the key interested topics:
WordPress
Google + 
Facebook