Weak signals

When discussing about future scenarios, we figure out assumptions, boundaries and characteristics that could make such scenario to happen. Related to this, the appearance of these future scenarios depends on signals: strong and weak signals. A strong signal is a phenomenon or thing that causes evident changes on the scenario. For instance, COVID-19 or a … Read more

Identifying and breaking down inertia

Purpose of this article I am going to theorize about a phenomenon, inertia. When theorizing I am going to leave many things behind, but this simplification often allows the listener to differentiate what is important from what is superfluous. The context Things rarely happened as planned, in a world where information is asymmetric and many … Read more

Why Wardley Maps are not so much popular?

This post is a set of reasons I think that made Wardley Maps are still not so much popular. Wardley Maps were formally published in 2005, so now in 2022 they are 17 years old. 1.- There is a map of mapping In chapter 7 of the original book from Simon Wardley, there is an … Read more

Professional basketball evolution

The basketball teams evolves from different stages going back and forth depending on so many variables and factors. To understand better the evolution of the teams, I’m going to define a set of stages where each team can mainly fit. This will make the teams to evolve from one stage to others. These moves are … Read more

OODA loops in professional basketball

John Boyd is considered by many to be the greatest air combat theorist in history, and he is also the creator of the OODA (observe, guide, decide, act) loop. Boyd argued that if a fighter pilot rigorously goes through the OODA loop faster than his enemy, he will maximize the probability of beating the enemy … Read more

Blue Ocean Strategy: bec/bum

BEC / BUM are concepts extracted from the Blue Ocean Strategy: When should I use it? When you are thinking from a demand-side perspective and want to understand what potentially can come next. Simplified steps: If you are analyzing a competitor, to fulfill this table from its perspective can be also interesting to gain understanding … Read more