Digital Advertising Ecosystem

The Digital Advertising world is a huge ecosystem composed by thousand of players. This post is a way of exploration of this environment. Let’s start with some basic concepts: SSP and DSP Who are some of the main players in each side of the table? This is not an exclusive table, I have divided the … Read more

ServiceNow maps

Some Wardley Maps I have created to learn some concepts and make a list of questions for next January where we have a workshop with ServiceNow, ServiceNow Multi-Tenant Core with Tenant Inheritance ServiceNow RBAC Components (value stream) ServiceNow Security Topology (Value stream)

Spanish cluster for Bluesky

If I were a Spanish media, I would set up a BlueSky Spanish cluster. Right now the media is complaining about social media, illegitimate use of their information, how the algorithm affect them, blah blah blah With Bluesky you can create a cluster, you just need budget and the knowledge (that can be taken with … Read more

NBA monetization for Independent broadcasters

In the NBA there are many people trying to monetize this entertainment called NBA. The NBA is a private organization that is built at scale and it continues growing in terms of maturity and popularity; and continues being an innovator in terms of adoption of technologies and new operation models. In this post I would … Read more

Noisy features

There are companies which evolve through an unique product and they focus on that product a lot. This focus is positive, but there is a moment where all that success provokes an inertia where you are not able to diversify and overexploit the product. Some solutions try to increase their value and/or monetize more, breaking … Read more

NBA TV contract 2025 – 2036

A couple of years ago I wrote about NBA League Pass here. Some months ago it was announced the new group of companies that are going to take over the rights to broadcast the NBA during the next 11 years. The territory is changing dramatically. I have done a summary table to try to understand … Read more