Reach applies to European Union but it really affects globally.
You can see in the internet a lot of US companies offering solutions for companies that work/import substances in EU.
This phenomenon looks like when some years ago the US government announced the SOX regulation.
On that days I was working in a Spanish company that cotizar in NASDAQ. involved in projects for providing documental solutions for SOX. I remember the headache caused on people when you explained the reason because that new regulation had to change all their daily procedures.
Now it’s time for Reach