Some weeks ago I subscribed to a RSS where they publish PM pod-casts.

The firsts experiences with this kind of communication have been the next ones:

1.- The importance of the publicity as sponsor of the publisher.

2.- The communication methodology used in this channel is essential: how clear is the way the speakers talk, the pauses, tone, pitch, order…

3.- This pod-cast uses placid music that helps you to concentrate in the speaker.

4.- How similar is to the Radio.

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