A nice workshop where some basis and theories about how the digital design influences on the decisions of a digital user. Presented by Brian Cugelman. Most of the participants were UX developers and consultants looking for the next pattern and ideas to improve their web and mobile applications.
What motivates in a positive and negative way to an user:
Five seconds test: this practical exercise was the best part of the session. After look for a web/mobile page, we replied to these questions.