Just a place to write
The Digital Advertising world is a huge ecosystem composed by thousand of players. This post is a way of exploration of this environment. Let’s start with some basic concepts: SSP and DSP Who are some of the main players in each side of the table? This is not an exclusive table, I have divided the … Read more
Disclaimer: This analysis is based on publicly available information and should not be construed as investment or medical advice. I have a lifestyle that is considered healthy (do sport, good eating habits…) and I was shocked some months ago when I learned from a friend that stayed in an AirBNB apartment and the host had … Read more
Private Equity Firms have thousand of quantitative measures which are used in the different processes of the PE cycle. All this make decision-making and value creation of the portfolio to be based on data. All these quantitative measures could be complemented with qualitative tools as Wardley Mapping where they can help on: Wardley Mapping can … Read more
OpenAI has launched SearchGPT in restricted mode SearchGPT, and in some months is expected to be opened for more users. The main focus for OpenAI has been on “find an answer”, where they have been projecting all their efforts. But this seems not to be enough, they need to jump into “search answers” where Google … Read more
This type of picture are always entertained to me:
This book written by Alejandro Salazar Yusti is a great explanation of a mindset in front of uncertainty when dealing with business. There are many great things in Wardley Mapping, but the model has its limits. One of them is that is too abstract in the context of business. Alejandro lands some of the abstract … Read more
Background Technological disruption is something that happens from time to time. Right now all people is focused on Generative-AI and many people seem to be lost looking at what is going to happen. We don’t really know, accept the uncertainty and stop doing linear correlations with simplistic things as “Gen-AI is going to improve the … Read more
Wardley Mapping contains the concept of “practice” and the climatic pattern of “co-evolution of practice”. But for forecasting purposes I always see it better with the concept of attractor created by Richard Rumelt. I have drawn an example, that I hope it’s clear. The microwave existed since the 40s, but they became popular in the … Read more
In the book “A New Way to Think” Roger L. Martin does a distinction between the classic model of strategic thinking and an alternative for 14 different aspects of the companies. I have summarized it in a table, so I can review from time to time. Classic model Alternative model Competition Holds that corporations compete, … Read more
This is the presentation done by Matthias Patzak in AWS Re:Invent. The pdf file of the presentation is here. I loved the vision about how leaders should invest their time and money: