Amazon, press release process

This is an example of the gameplay press release process, focused on how Amazon does it (basic explanation). During late 2020 we saw in many electronic press that Amazon was launching an online pharmacy and that it has discounts for prime users. For example this one: The reaction? the first reaction has been that companies … Read more

Amazon, sensing engines (ILC: innovation – leverage – commoditize)

This is an example of the gameplay sensing engines, focused on how Amazon does it (basic explanation). ILC comes from “innovation – leverage – commoditize”, Let others to innovate. Use metadata to identify patterns (leverage). Commoditize the “pre-existing act”. This is the map: The summary about the “Amazon, sensing engines” map: Point 1: shaving machine … Read more

Amazon strategy

Background and purpose This post tries to translate some of the elements of Amazon’s strategy into Wardley Map syllabus. The strategy cycle This is the strategy cycle proposed by Simon Wardley, let’s see how Amazon works its own cycles. 1.- Purpose (who we are) Amazon is guided by four principles: customer obsession rather than competitor … Read more

how will cars be refueled by 2032?

Background and purpose The raise of electric vehicles (EVs) is something we all have clear, I think that there is not question about that. Cities and roads are full of gas stations, and they are part of the environment (for good and bad reasons). Will they survive to this shift to EVs? How they will … Read more

AWS Sagemaker

These are some notes about the basis of Sagemaker Sagemaker services SageMaker Neo optimizes the trained model and compiles it into an executable. Taking the target hardware where the model will be run as input; the compiler uses a ML model to apply performance optimizations on your model. Ground truth makes easy to label data. … Read more


I have read this book as part of my participation in a book club. This is also related to something I read about Sociocracy 3.0. After reading it I have the feeling I have not understood how to implement these principles and ideas in real live. I miss a more concrete ways to implement it … Read more

Year 5, Q3 Just books

During year 5 – Q2 I have focused on Wardley Maps and reading books. Unfortunately to me, I have to deaccelerate the workload of activities. So it will be a soft learning quarter on the schedule. The plan So the V2MOM for this quarter will be: Vision: Read, read and read. Values: Read things related to strategy and other … Read more

The finite and infinite game

This is the title of a book written by James P. Carse. On that book you can find that there are different attitudes you can have on the game. These strategic attitudes define the approach. We can apply these attitudes depending on the context, but what is crucial is to detect what are the other … Read more

Teams of Teams

This book written by General Stanley McChrystal is part of the readings I’m doing as part of a book-club readings. I have discovered things as: Scientific management by Frederick Taylor, Reductionist approach, Revision of the beginning of the manufacturing industry. The rest of the book is full of anecdotes and other stories that are very common … Read more

How Apple protects its platform

Apple ecosystem is composed by many elements. The devices: are the main ones and they enabled the creation of a platform where the user experience happens. The applications: The iPhone was in its inception offered not as a mobile phone, but as a device that offered many applications. All this is now natural to us … Read more