…The Untold Story of How Salesforce.com, nice book for summer time, some of the chapters are really good, specially the ones related to marketing and sales, some other chapters are a little bit boring.
- V2MOM model to create alignment: Vision, values, method, obstacles, measures.
- Marketing tactics.
- Clear vision about where to go.
- Partnerships done and why they have been done.
- How they have been able to attract talent.