Strategy

The Ansoff Matrix (by Igor Ansoff)

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The life of Igor Ansoff deserves to be reviewed, his origins, his background and his work in the military space. He created an strategic planning tool focused on the growth of the business. In the Wikipedia page of the Ansoff Matrix there are a couple of criticisms mentioned, but interestingly, it’s not mention the lack … Read more

Two in a box model, an Anglo Saxon model

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Two in a box model is an Anglo Saxon model that works well with Anglo Saxon people. They understand the grey area and they handle the positive tensions in the right way. Depending of the situation and the need of the organization each part of the box makes decisions and the things run with “back … Read more

Beachhead Strategy

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This strategy comes from the military concept beachhead. So business and marketing, have used this metaphor from military strategy to adopt the same approach in their context. The basic steps of this gameplay is: This strategy is particularly popular with startups and new product launches, where there are limited resources and they are trying to … Read more

Which ecosystem/s are the right ones for me?

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So many companies are moving from their current environments to the new ecosystems available in the market. This drives the organizations to perform a rationalization of their portfolios. This is no-brainer, but the first step is to understand your current portfolio of assets and what are your business priorities for the future. Once done, next … Read more

“bi-modal” model constraints

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Gartner is advertising “bi-modal”; a “new” way to drive operations and new activities of a corporation. I was reading the idea and the concepts around it and I found it “old” idea, with some propositions that are so nice to have, and that they can be defended on the paper, but that in the reality … Read more

From USA to Europe, through Ireland

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So many USA companies follow a common pattern when they want to start to compete in Europe: they basically do it starting their moves in Ireland. The main reasons are : English, as common language so they can communicate well each other and start with UK as main market target. In the main cities there … Read more

Scenario planning

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Scenario planning of a company, product, solution or organization is a tough work. You have to understand the landscape, competitors, your capabilities, inertia, common patterns, weak signals, anticipation & game-play. I face the situation on solutions (which is less complex) and an start-up company and the concentration to do it well is enormous. To gather … Read more