Creation of Products in Amazon

These lines are written as notes from the book “Working backwards“. It focuses on how the authors described how they build products as Kindle, Fire… You can perfectly tell me: this is done by many companies. And you are right. My point is to represent this process using Wardley Maps and highlight some important aspects … Read more

Map Camp 2022

These are some notes and screenshots from MapCamp 2022. What sort of Financial System can Support Humanity Best? A good perspective to start and remember us how things are organized Can we put a price on all social principles? What is the price tag of consumerism? How do we Regulate Technology Feudalism? Weird Mapping sessions … Read more

Amazon, press release process

This is an example of the gameplay press release process, focused on how Amazon does it (basic explanation). During late 2020 we saw in many electronic press that Amazon was launching an online pharmacy and that it has discounts for prime users. For example this one: The reaction? the first reaction has been that companies … Read more

Amazon, sensing engines (ILC: innovation – leverage – commoditize)

This is an example of the gameplay sensing engines, focused on how Amazon does it (basic explanation). ILC comes from “innovation – leverage – commoditize”, Let others to innovate. Use metadata to identify patterns (leverage). Commoditize the “pre-existing act”. This is the map: The summary about the “Amazon, sensing engines” map: Point 1: shaving machine … Read more

Amazon strategy

Background and purpose This post tries to translate some of the elements of Amazon’s strategy into Wardley Map syllabus. The strategy cycle This is the strategy cycle proposed by Simon Wardley, let’s see how Amazon works its own cycles. 1.- Purpose (who we are) Amazon is guided by four principles: Amazon strives to be Earth’s … Read more

how will cars be refueled by 2032?

Background and purpose The raise of electric vehicles (EVs) is something we all have clear, I think that there is not question about that. Cities and roads are full of gas stations, and they are part of the environment (for good and bad reasons). Will they survive to this shift to EVs? How they will … Read more