Equation of innovation for a software product (b2c)

Background and purpose This Wardley map tries to visualize how innovation and learning process can potentially work on a software organization with a high amount of users. These type of organizations understand that the learning process and the acceptance of a controlled level of failure is key to face the uncertainly and finally innovate. I … Read more

Zalando, a Wardley map about how they play the game

This map is a draft map I did just checking the different web sites Zalando has for different purposes. This company continues evolving and gaining presence in the online retail business in Europe, and to understand the culture, main components, and other features is something I wanted to understand. The map Let’s start with the … Read more

“Thinking fast and slow” in companies: how to use systems 1 and 2 proposed by Daniel Kahneman to find out prevailing doctrines in an organization

Thinking fast and slow It’s the title of a book written by Daniel Kahneman. Actually it’s a thesis on decision making and behavior when making decisions of an economic and social nature … Daniel Kahneman worked for many years alongside his colleague Amos Tversky. They studied many heuristics. Daniel won the Nobel Prize in economics in 1992 and … Read more

Year 4, Q3 books

During Q2 I’d been learning about Machine Learning on Kaggle. This quarter, and taking into account all things happened with my son Ariel (he had his heart operation), I have decided to focus on the writing a couple of books I have in my mind: One notebook about Wardley maps. One book about all happened with Ariel … Read more

Pepsi and Gazpacho, a Wardley map reviewing some decisions around this product

This post is a combination of a “Peter Lynch” personal view using Wardley maps to reflect some of the things I discovered around Pepsi and its Alvalle brand. Background Alvalle is a brand acquired by Pepsi in 1999. They basically produce Gazpacho and Salmorejo (the original recipe comes from Córdoba, Andalusia). Both recipes are very … Read more