I have discovered this new company that launched in June 2021 a new way to search in the Internet.
This is the map I have build, it’s not a deep in features map, full of components, but it’s a starting.
What the user needs
The main need is to find “something”, the point is that to find that “something” you have to fight with Ads and promoted “something”.
Looking at the percentage of users that use DucDuckGo (I include myself), I see a lot of room for improvement on this area.
The security requirements and tracking awareness of the users is increasing and I’m sure this trend will continue. And I’m not sure about how much people is aware of the promoted “something” they are finding. Here we can have large discussions.
How is the search engine competition going on?
Well, it’s difficult to say there is competition with a player that is doing this massive amount of market share.
The alternative search engines don’t have a tough challenge here, they are trying to climb the Everest.
What is Neeva offering?
Neeva search engine is a private search, but I do not know what it really means. They have started with a couple of initial main features:
- Provide a better, ad-free experience.
- Customize your search
- Product recommendations from trusted places
- They crawl the web, so they can add special units.
- Current offer = Get 3 months free, then just $4.95 per month.
- Neeva founders & management team = ex-Google executives
Will Neeva find a place in this tough competitive market? … Let’s see.
Other alternative players
If we remove the main stream players, I mean, search engine places doing something different or alternative to what Google is doing. Then we have something like this:
- Ecosia: https://www.ecosia.org/ , the search engine that plants trees.
- DuckDuckGo: https://duckduckgo.com/, that provides privacy.
Remember: All maps are wrong, some are useful. Mapping means draw a draft + feedback, so if you have some feedback, please let me know.
Notes and links
Many thanks Nigel Barron for your feedback.