Atlassian acquired Loom

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Congratulations to the sellers.

First action perceived by regular users:

“No more download video“

I guess this was part of the deal and let’s see what is the direction they take.

Questions that come to mind

  • Are they going integrate Loom into the other solutions of the portfolio?
  • Is there the intention of acquiring all visual content to have synergies with AI generated content?
  • Are they going to abandon the small companies or solo-enterprenours?
  • What is the volume of potential users that they now can realistically reach in comparison to the situation before they were acquired?

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