Digital Marketing events in soccer

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The soccer teams are running to evolve in their way to reach new supporters and promote new ways of engage with their brands. In May 2015, Real Madrid and Microsoft did it first, they focus on 450 millions of fans. In August 2015, Manchester United and HCL, announced the second major contract at this level, … Read more

Zurmo, creating your own report through SQL

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I’m having an issue with the execution time of the scripts in Zurmo so I have created the following SQL statement to extract the data I need: SELECT `contact`.`id` contactid, `contact`.`companyname` companyname, `person`.`firstname` firstname, `person`.`lastname` lastname, `email`.`emailaddress` emailaddress, `address`.`state` state FROM `contact` INNER JOIN `person` ON `person`.`id` = `contact`.`person_id` INNER JOIN `email` ON `email`.`id` = … Read more

Issue exporting Zurmo report, maximum execution time exceeded

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I have an issue with Zurmo and I still have not been able to fix it. The issue occurs when I try to export a big report into .CSV file. It returns this error: Fatal error: Maximum execution time of 30 seconds exceeded in /home/username/public_html/ws/app/protected/core/models/RedBeanModel.php on line 1279 I have done the following steps below … Read more

Automotive industry trends

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Automotive Industry is suffering changes, as other industries: Speed of online purchases from other sectors (electronics, trips, retail, food…) is carrying over to car purchases. It’s very difficult to sell cars on-line and this requires to have car dealers around the geography. More and more people research cars on-line as first step for buying, then … Read more

From USA to Europe, through Ireland

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So many USA companies follow a common pattern when they want to start to compete in Europe: they basically do it starting their moves in Ireland. The main reasons are : English, as common language so they can communicate well each other and start with UK as main market target. In the main cities there … Read more

Zuora, subscription model as a service

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The world is moving from a product based economy to a service based economy. Some companies born in the subscription model, but others need to transform from their existing model to the subscription based model. So, well everybody knows already that Zuora is an emerging competitor in the market, creating and end to end solution … Read more

Scenario planning

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Scenario planning of a company, product, solution or organization is a tough work. You have to understand the landscape, competitors, your capabilities, inertia, common patterns, weak signals, anticipation & game-play. I face the situation on solutions (which is less complex) and an start-up company and the concentration to do it well is enormous. To gather … Read more

Las Vegas

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You travel to a new city and which you have seen in TV so much times and the exercise your mind does is to confirm or disregard the labels you created in your mind. All based in the small adjustments you do when you arrive there. In my case, these were the small adjustments my … Read more

Strategy drives digital transformation

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This is a nice article that talks about some myths about digital transformation. I like the comments related to: Maturity of your organization: not all organizations can start from the same start line, the level of current maturity is important to understand how drive it. Talent challenge: as in the 90’s the companies wanted their … Read more